The 2015 MAC Conference is taking place in San Francisco this year. Wednesday morning kicked off with a keynote from Jake Bennett of Seattle based POP discussing the “Coolest Trends in Marketing” followed by an afternoon off-site where the 150+ marketers were treated to tours of iconic brands Facebook, Levi’s and Salesforce.Thursday’s morning started fast with keynote speaker was Mark Weber of Weber Marketing Group discussing “Finding the Catalyst of Transformation Change.” Mark began his session talking about three things he has learned in over 30 years in credit union marketing:Taking risks is contrary to our natureLiving uninspired turns you inwardBelieve in something transformationalMark stated the first step to transformation is culture. You must find a cause and then invite people to join you on the journey. Mark told the attendees of MAC 2015 that it’s not a choice to evolve. We are in the mist of a revolution. And this revolution is not just about credit unions against banks, it’s all about innovation and technology.Next he discussed the keys to building a meaningful brand:Have a worthy brand missionMine for the soul and personality of your brandEngage your greatest asset: peopleHave a courageous brandTell authentic stories that matterThe keynote wrapped on the message that you must build a bridge at your credit union that connects people. Technology will not be the catalyst for transformation. It will be the willingness of your credit union to take risk.Mark ended with the simple question: Are you ready to transform?Make sure to follow along tomorrow for live updates on Twitter at #MAC2015. 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Randall Smith Randall Smith is the co-founder of CUInsight.com, the host of The CUInsight Experience podcast, and a bit of a wanderlust.As one of the co-founders of CUInsight.com he … Web: www.CUInsight.com Details
Offshore helicopter operator Bristow Group expects to emerge from Chapter 11 by the end of the month following a confirmation of its reorganization plan by a U.S. court.A Bristow helicopter; Author: Ronnie Robertson – under the CC BY-SA 2.0 licenseBristow voluntarily filed for Chapter 11 protection in the U.S. Bankruptcy Court for the Southern District of Texas in May 2019.On October 4, 2019, the U.S. Bankruptcy Court for the Southern District of Texas confirmed Bristow’s amended plan of reorganization and indicated that it will enter a written order to this effect.According to the company’s statement on Monday, it expects to consummate its financial restructuring process and successfully emerge from Chapter 11 by October 31, 2019.Upon emergence as a privately held company, Bristow’s largest owners are expected to be affiliates of Solus Alternative Asset Management LP, South Dakota Investment Council, Empyrean Capital Partners, LP, Bain Capital Credit and Oak Hill Advisors, who are expected to own in excess of 50% of Bristow’s equity collectively, with the remaining equity held by other secured creditors and unsecured noteholders.Under the terms of the approved plan, at emergence the company will receive $535 million of new capital from a majority of Bristow’s secured and unsecured noteholders: $385 million through an equity rights offering, and Bristow’s $150 million debtor-in-possession loan, which was funded in August 2019 and will convert into new equity of the reorganized company at emergence.L. Don Miller, President and Chief Executive Officer of Bristow, said, “Achieving plan confirmation is an important milestone that comes less than five months after we initially filed Chapter 11. As a reorganized company, we will emerge a stronger, well capitalized global organization with an industry-leading balance sheet and strong liquidity.”The consummation of the plan will be subject to the satisfaction or waiver of several conditions, including completion of the equity rights offering.Spotted a typo? Have something more to add to the story? Maybe a nice photo? Contact our editorial team via email. Also, if you’re interested in showcasing your company, product or technology on Offshore Energy Today, please contact us via our advertising form where you can also see our media kit.