Millennial Esports has announced that Bob Reif has joined the company as President. Reif will “lead the next phase of growth for the company”.Alex Igelman, Millennial EsportsBob Reif is a man with extensive background in the sports, media and investment world. He’s transacted more than $5 billion in sports, marketing and media rights agreements. He served as Executive Vice President of the Indianapolis Motor Speedway and Chief Marketing Officer of the Indy Race League. He also was Chief Revenue Officer and Chief Marketing Officer for the St. Louis Rams for 12 seasons, in which he helped the company grow to its current $3.5billion valuation.“We are extremely excited to have a seasoned executive with the direct sports sector experience of Bob Reif joining our team,” said Alex Igelman, CEO of Millennial Esports. “I’m confident that Bob’s experience as an innovator with leading sports and lifestyles brands will translate well to what we are doing at Millennial.”“I see many parallels between the growth of the traditional sports sector and the potential for growth in the emerging Esports sector, with Millennial Esports leading the charge,” said Reif. “I’m confident my experience in the sports arena, particularly in the area of racing, will serve Millennial Esports well, and I’m excited to get started. He continued: “I’m confident my experience in the sports arena, particularly in the area of racing, will serve Millennial Esports well, and I’m excited to get started.”Reif’s responsibilities will include forging relationships with leaders in the traditional sports sector and leading the creation of content to be shared with the wider esports community. As part of the agreement, he will be granted one million stock options to vest equally on a monthly schedule over two years. The options have been granted at a stock price of 77 cents each and are 10-year options.Esports Insider says: Another big appointment for Millennial as they continue their expansion in esports. Interestingly, it’s another man with vast experience in the racing sphere as they look add to the previous acquisition of Ideas & Cars.