Rivalry.gg has become the latest member of the Esports Integrity Coalition (ESIC) with the goal of ‘supporting the application of best practise across the esports betting industry’. Ian Smith, ESIC CommissionerRivalry, a new esports focused sports betting operator fully licensed in the Isle of Man, has completed a Memorandum of Understanding (MoU) with the Esports Integrity Coalition (ESIC). Other ESIC members include the likes of ESL, DreamHack, Betway, Sky Bet, Sportradar, the UKGC, LVP, Intel and plenty more. You can check them all here. Steven Salz, the Co-Founder of Rivalry, commented: “At Rivalry our foremost effort is to provide esports enthusiasts with a legal, and safe way to bet on competitive play in the games they eat, breathe, and sleep. Our participation in ESIC is a cornerstone piece of this effort.“We have been members of this community for some time now and were frustrated with the unregulated and underage betting market that was growing rapidly seemingly without intervention. Some of that we believe was due to lack of alternatives that met the needs of gamers, and also education on why regulation matters in online gambling. Our goal is to tackle both of those problems head on at Rivalry.”Rivalry is very much in the early days of launch, with an initial focus on pre-match betting and original content. On the topic of what they have planned, Salz stated: “This is just the beginning for us. Next steps are implementing the minimum requisite of features from a traditional sportsbook perspective, such as live betting, followed by a much deeper offering. We spent the better part of 2017 curating and testing various bespoke feature sets that we believe the community will love and can’t wait to share them with everyone.”Ian Smith,ESIC Integrity Commissioner noted: “ESIC is pleased to welcome another specialist esports betting operator into membership to extend our suspicious bet alert network and help us detect possible match-fixing as it happens and having a legitimate, licensed operator that supports esports integrity and our vital education programme helps lessen the influence of dodgy operators and betting fraudsters.”Esports Insider says: We have long been supporters of the good work ESIC do and it’s great to see another member added to their ranks. In our view, this is a positive sign from Rivalry.gg, a company which has just appeared on the scene but started off with good intentions.